On April 15th, 2003, Well Water came into existence in the city of Rotterdam. It was founded by Michel Rijkaart and Bas Westdijk. They have been best friends ever since they were Small Business students in Haarlem. Well Water is about selling bottled water in order to support clean drinking water projects. Under the name ‘Well’ and based on a “water for water” concept, Well Water is the first brand dedicated to bottled water (in fact across the world) to embrace cause related marketing. The company’s mission is to create value by being a source of inspiration.